hi, i'm mada

communications · events · regional engagement
building things · currently at E.ON
based in Iași, Romania · mostly in transit

Mada berlin, 2026
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Where
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Monoranu M.
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HU
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tech talks
techspresso
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ideas that popped up side A · 2026
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drag them around · click to explore Madalina-Ecaterina Monoranu · 2026
CV_Monoranu .pdf
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i'm a communications lead

Senior communications leader with 10+ years in international business and six years inside E.ON's technology organisation.

I'm accountable for how leadership speaks to the organisation. I set the executive narrative across multiple European markets, advise at Managing Director and Group CIO level on message, framing, and risk, and hold the standard every executive presentation is judged against.

I have directed communications for enterprise AI and LLM adoption since 2023, and I work hands-on with Claude and Claude Code in live production communications — so I know where AI-generated material holds up and where it quietly fails.

Before E.ON, I directed partnerships for 15 international conferences across Europe, curating 100+ world-renowned architects. Before that, I was executive assistant to a CEO, moderating board meetings — the earliest version of the work I direct now.

What I'm accountable for
Organisational narrative strategy Cross-market engagement Executive & board communications AI adoption & change narrative Communications standards Flagship events & forums
Career
2026 — now

Regional Engagement Lead & Communications Lead

Tech@ER — E.ON Digital Technology

Own the regional engagement and communications agenda for Tech@ER, aligning technology organisations across European markets with the central organisation in Germany. Set and hold the executive narrative at Managing Director and Group CIO level. Direct the cross-regional summit end to end.

2025

Capability & Evangelization Manager, Data & AI

E.ON Digital Technology

Directed executive communications for Data & AI across E.ON Group, as narrative partner to senior leadership and owner of the capability agenda. Set the format and messaging for company-wide showcases, including the leadership keynotes that framed them.

2020 — 2024

Communications Manager, Data & AI Platforms

E.ON Digital Technology

Directed communications for the Data & AI division, owning executive messaging, keynote positioning, and leadership visibility. Built the AI Insights channel for 800+ stakeholders, lifting engagement by 35%. Set communications strategy for E.ON GPT, LLM releases, and data governance — from executive briefing through group-wide launch and adoption.

2018 — 2019

Partnerships & Speakers Coordinator

SHARE Architects

Directed partnerships and speaker programmes for 15 international conferences across Europe, curating 100+ world-renowned architects. Held commercial and editorial ownership on both sponsor and speaker side.

2016 — 2018

Executive Assistant to the CEO

IULIUS — real estate & retail group

Partnered with the CEO on strategic coordination and executive communications, moderating board meetings and shaping the reporting behind board decisions — the earliest version of the work I direct now.

2015 — 2016

Head of Call Center

IULIUS

Headed a multi-location customer support operation, introducing the KPIs and process standards that lifted service quality and handling time.

2011 — 2015

Office Assistant — IULIUS · Financial Consultant — ING Bank · Client Service Representative — Telekom

Education & languages

Business Information Systems — Alexandru Ioan Cuza University, Iași, 2014.
Romanian (native) · English (fluent, daily working language) · German (in progress).

Toolkit
Claude & Claude Code — daily, via enterprise gateway since 2023 Langdock and other enterprise LLM platforms PowerPoint — expert, template systems & standards Canva, Figma, Microsoft 365
Interests
Emerging tech & AI adoption Storytelling Visual communication Travel & international teams

say hello

LinkedIn ↗

where the work
happens

I live at the eastern edge of the map and work with people at the western end of it. This is where I went in 2026, and what I went for.

7Trips
5Countries
24Days on the road
Click a city to see the full story
Hamburg Malmö Berlin Budapest Târgu Mureș Bucharest IAȘI

what I run,
every month

I set the executive narrative across multiple European markets and design the recurring formats that carry it. I advise at Managing Director and Group CIO level on message, framing, and risk — and hold the standard every executive presentation is judged against.

Tech Talks — attendance per session
2025 · 10 sessions · avg 45 2026 · 7 sessions · avg 88

The worst-attended session of 2026 would have been the third best of 2025.

Our internal channel — follower growth
+204%Followers in 4 quarters
~3,600Article views per quarter
37Articles · Jan to Aug
Podcast
Format change

Audio → video → in-person

Moved the podcast from audio-only to video over Teams, then to in-person recording at a 150-person summit with ten guests on camera.

Pipeline full until 2027
Guests

Senior leaders said yes

Getting heads of IT and business leaders on the show changed what the series was understood to be. 300–400 views per episode.

Visual identity

I designed a visual identity for our team that's now recognised at group level. Built as a system — not a one-off — so the wider business could extend it for their own use. Self-service portal, rollout plan, steady adoption.

things I've built

None of these were in my job description. All of them were faster to build than to ask for.

Website · 2026

Event site for a 150-person summit

Agenda, rooms, photos, feedback and an idea marketplace. Static HTML, no backend, no ticket raised.

Live before day one
Prototype · 2026

Executive dashboard

A single view pulling together the metrics leadership actually asks about, built as a clickable prototype.

Concept to clickable in days
Identity · 2026

A brand system that scaled

Designed for one team, extended by the wider business. Self-service portal, rollout plan, full adoption.

Adopted a level above me
Channel · 2020–2024

AI Insights for 800+ stakeholders

Built the internal channel for AI updates across E.ON's Data & AI division. Lifted engagement by 35% through editorial standards and storytelling.

800+ stakeholders · +35% engagement
Rollout · 2023–2024

Communications for E.ON GPT & LLM adoption

Set the communications strategy for the company's flagship AI rollouts — from executive briefing to group-wide launch and adoption.

Enterprise-wide
Events · 2018–2019

15 international conferences

Partnerships and speaker programmes across Europe for SHARE Architects. 100+ world-renowned speakers curated, with commercial and editorial ownership.

15 conferences · 100+ speakers
Series · 2026

Written series on country visits

One article per country, published while it's still current, promoted together with the local team.

Co-authored, not covered
This · 2026

This website

Three days from idea to live. Claude Code, no training. Because the best way to show you can build things is to build one.

You're looking at it

ideas that
popped up

How I think about work — and what happened when I acted on it.

Where a topic comes from decides who turns up.

I sourced talks from the regions instead of from inside the team. Average attendance per session doubled.

45 → 88 per session

Publish with the regions, not about them.

Built relationships country by country, then co-authored content. A region telling its own story in its own words.

~⅓ of everything published

If the tools take longer than the work, learn to build them.

I'm not an engineer. I've learned enough with AI tooling to ship sites and prototypes instead of joining a queue.

Days, not quarters

Design it so someone else can build their own version.

The identity I made was built to extend. The wider business picked the system up. I never pitched it — it was just easy to take.

Adopted a level above

Eight short answers beat one long interview.

A multi-voice episode pulled four times the daily views of the single-guest format. So that's what I make next.

A result that changed the plan

books &
podcasts

What I read, what I listen to, and what changed how I think.

Books

Coming soon — content to be added.

Podcasts

Coming soon — content to be added.